The Sweetie Boat

One day Liza, who has cut my hair for twenty years, stopped using my name and started calling me Sweetie all the time.

Nothing had changed except that the two faces in the mirror before us had gotten older. She was approaching her mid-forties when she started doing this; I was approaching sixty. After undergoing a few haircuts with my new name, I felt almost embarrassed to ask her to please start using my given name again, but I understood it wasn’t some newfound intimacy that had brought about my renaming. I’d started to observe how she addressed other older women customers. They were Sweeties, too. We could all have been serial killers in our youths, or even ten years ago, but suddenly we were the sweetest people.

In my then new status of Older Woman, I’d discovered something: Willing or not, we get shoved onto the Sweetie boat, and at every port – shops, gym, grocery store, dentist’s office, food truck –younger people greet us with endearments. I quickly realized that “Young Lady” is the worst. It’s just a way of saying, Look, you and I both know you’re not young, but let’s play a little wink-wink game in which I get to be young and you don’t, but we pretend you are! Isn’t that fun? Hahaha.

I read a lot about aging and ageism, and I’ve never seen this particular topic floating around in any study or helpful online article about depression or loneliness among the elderly. Yet, given what I now know and what friends and acquaintances confirm, I can almost hear the bereft old woman in the photograph from the Next Avenue or AARP article calling out, Sure I’m depressed, but don’t bother coming for a visit if you’re just going to call me Young Lady.

As I traveled further into my sixties, other women who worked at Liza’s salon and who had always called me Andrea, one by one began calling me My Dear, Sweetie, and Honey. I asked them to please call me by my name. They seemed to understand, but they kept on doing it. When they started touching my elbow to lead me to the shampoo area while addressing me as Young Lady, I decided it wasn’t my job to educate this friendly but obstinate group. I visited the manager, Joe, and told him I didn’t like it and explained why. Joe agreed there were probably other customers who felt the same way and promised to sort it out. Based on the results, this is exactly what he did. If Joe were not a gay man who’d had names thrown at him he hadn’t liked, I don’t think he would have bothered to listen.

So many ugly names are tossed with anger and hatred at people who don’t happen to be straight white men. Honey, My Dear, Sweetie and Young Lady are not spoken in anger and are not ugly. Some women tell me they don’t mind these names because, they say, people mean well when using them. Maybe so, but I believe the result is damaging nevertheless because these terms not only lump us all together but relegate old women to the status of children – fellow outliers who may or may not be sweet but in any case are not useful, productive, or reproductive.

The phony endearments act as a form of erasure because their effect is cumulative. If you’re an older woman going about your day, by the time you get back home you may look into the mirror and find only a faint resemblance to the person you knew yourself to be that morning. God help you if you go out every day of the week. By the weekend, you’re nearly transparent. After years, then decades, of this, you’re nothing, nobody, because what’s at the bottom of this sugar-coated name calling is an insidious message: You’re not one of us any more. You are a category, not a full human being, and you don’t belong here. Furthermore, your needs – medical, financial, social – may just as well go unmet because soon you’ll be gone anyway. Abuse you physically, emotionally, mentally, sexually? That’s easy, because you do not really exist as wholly as we do.

Not being seen as a whole person every bit equal to the user of these terms is costly. It’s one thing if your friends call you by these endearments, or a stranger around your age or older uses them. Your friends know you and actually love you. A stranger who addresses you this way is making a connection. So the terms feel different to the recipient when they’re not coming from a hidden or unexamined intent to erase.

If you’re an older woman, what do you do when the erasure version happens? You might go to a store, for example, in search of new jeans and a clerk who doesn’t know your name will sweep open the curtain of a dressing room and say, “Right in here, My Dear.”

The first time this happened to me, I watched to see if the clerk addressed younger customers the same way. She did not. By that time in my life, a few years after the hair salon incident, I’d had plenty of practice with responding. I looked at her in a friendly way and asked for her name. “Amy,” she said. I introduced myself. “I’m Andrea.”

She forgot this after a few minutes and started calling me “Sweetie.” I didn’t get angry but I did repeat my name.

She was in her late thirties. She looked confused. By then we were standing where two younger clerks could overhear us if they chose. I explained about the Sweetie boat where all older women are supposed to toss their actual names overboard and become the same Old Woman with the same few names: Honey, Sweetie, My Dear, Young Lady. I told her that boat was waiting for her, unless we blew it up right now, she and I, with the hope that others will follow suit. She laughed. She got it. The other two clerks got it, too, or at least they smiled and nodded as if they did.

When I told a younger friend about this exchange, she suggested people should ask before automatically calling an old woman by one of these terms. I couldn’t help but wonder how this asking would go: “Hey, since you’re getting old, would you mind if I just called you My Dear now instead of Connie?” What would Connie reply? Or Beth or Hannah or Martina or Esther or Virginia or Claudia? Or how about Oprah? “Since you’re past sixty now, would you mind if all of us call you Sweetie every day of your life from now on instead of Oprah?” What do you think Oprah might have to say about that?

We’ve fought back when coworkers, employers, and neighbors dropped our names in favor of Babe, Sweetheart, etc. A long time ago, when I worked in a government office in Salem, Oregon, I had to ask a co-worker, a man, to stop calling me Sweetheart. He persisted. I stopped asking and told him. Yet, on it went. I counted seventeen of these exchanges before it dawned on him that I was serious. Only then, after shuddering through a little verbal death throe about “women’s lib,” did he give up. That was a good thing because I wasn’t about to give up. I was one of millions of women who had come to understand that these terms objectified, belittled, and betrayed us. When we said no, don’t call us that, we were doing it for ourselves and for each other, even for those who didn’t mind being called names not their own. So why should we let other peoples’ unconscious needs to feel powerful stalk us into old age?

Of course some people are not after power when they rename us. Some are acting, I’m sure, with angelic intentions or simply doing what their parents did (also unconsciously). Still, we want our names because our names reside in us in a way nothing else does. When my father was fighting in Germany in World War II and I was about to be born, he knew my mother wanted him to name me. He sent a telegram: Call her Andrea. After all these years, I’m still Andrea, and I like my name.

Andrea Carlisle wrote a blog for seven years about caring for her mother: Go Ask Alice…When She’s 94. Her stories, essays, and poems have appeared in Catamaran, Travelers’ Tales, J Journal (John Jay College, CUNY), So to Speak, Northwest Review, Calyx, The Ledge, Willow Springs, Funny Times, and various other publications. Her poem, “Emily Dickinson’s To-Do List,” has appeared in anthologies, most recently in Literature and the Writing Process, Pearson (10th Edition). She also published a book of fiction, The Riverhouse Stories (Eighth Mountain Press). You can find out more at


18 Replies to “The Sweetie Boat”

  1. I resisted reading this particular column, Not sure why. I echo everyone’s comments. Having white/grey (more white than grey) hair helped tumble me into the “Sweetie” boat. And I resent it like hell, if the truth be told. Of all the things that accompany aging, being erased prematurely is the one that I most abhor. The Sweetie Boat helps the process along. My response: fuck that.

  2. I’ve experienced the “phony endearments” you describe so well. I just ask the airport personnel or the supermarket check-out clerk or the Starbucks server not to call me that — to pick some examples.

    Sometimes the response is that people like it. Clearly, many of us don’t like it at all. We’re taken aback and may be uncertain how to respond.

    Once traveling with my husband, an airport check-in agent said to me “Good morning, young lady. How are you?” My response: “I’m fine. And I’m not young.”

  3. OMG, there have been more times recently as I travel alone at age 70 that I think I am already IN the boat AND being shoved off the shore! At other times I feeling willing to take the little deferential comments or names in order to get special treatment, ex, tsa pre-check! Gotta figure this out clearly for myself because I do prefer my NAME!

  4. Oh….I judst started calling others sweetie…may revert to calling them, Kiddo! Jus don’t call me late for dinner!

  5. Sandra de Helen, Lyn, Alix, Molly, Sandra Yudilevich Espinoza, Madeleine, Beth, Anne, and Mary – I appreciate your understanding of how annoying and belittling this can be. Thank you for sharing your thoughts here. Just for the record, I call my partner, friends, and some relatives Sweetie or Honey. I don’t think there’s anything wrong with those terms. I only object to them in the contexts outlined here.

    1. For me, that is exactly the point. These terms are intimate and connote often private meanings. Strangers who use them enter private my space without invitation.

      Thanks for the thoughtful essay.

  6. Thanks for this. At age 70, I’ve experienced this treatment plenty. I don’t mind being called ‘ma’am’ but ‘young lady’ sends me around the bend. I think that the endearment endowing people aren’t consciously being patronizing, but they need to be called out for it – every single time. When you do that, of course, you’re a snarky bitch, but tough! Unfortunately, this phenomenon doesn’t just apply to the aging. Even at age 25, as a pregnant unmarried woman, I was called ‘dear’ by a nurse who was younger than me. I told her off and got a different doctor. My husband, who has cerebral palsy, has often through the years been called ‘buddy’, a name you call your little boy or your dog – not just by strangers, but by people who know his name perfectly well.

  7. Seriously? While you have a bevy of fellow victims chiming in here, may I speak for the rest of older women and say — you have got to be kidding! You seem desperately seeking offense, so I’m guessing you are a liberal. Only liberals take offense at every word and gesture that comes their way. Get over it! Aren’t you a little old to be so childish? Do you need to have something to be outraged about that badly? And you WRITE about this? This is a joke! Grow up, it’s time. Get over it. Maybe you give off a very old vibe. You certainly give off a nasty, self-righteous, insufferable vibe!

    So, sweetie, find something actually important to write about. This is such nonsense!

  8. Tara, Caring about my identity doesn’t make me a liberal or a conservative. It makes me want to keep my identity. I have some friends who are in wheel chairs and they get the same type of treatment. Where does it say that I have to give up my identity if I’m older, disabled or sickly? What’s your age? I don’t like to be call dear or darling or sweetie by people that I don’t even know. Once a doctor called me by one of these so I returned the favor. Amazing how quickly he started using my given name.

  9. Tara, I wonder where the “rest of older women” to whom you refer reside. Maybe in your head? Andrea’s words describe my feelings perfectly, and I know lots of older women who agree,
    One consolation for you, given the haughty, arrogant attitude so blatantly displayed here, is that you are not likely to be addressed as “Sweetie” by anyone!!!!

    Andrea, I realize that you could have chosen not to publish the rubbish.
    The fact that you made your choice is a good reflection on you. You are
    much treasured. Thank you.

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